Eczacibaşı, the Turkish conglomerate renowned for its production of hygiene paper, is expanding its operations in the Moroccan market through the acquisition of Jeesr Industries SARL, a prominent player in Morocco's hygiene sector. This strategic move comes just under a year after Eczacibaşı inaugurated its state-of-the-art manufacturing facility in Casablanca, representing a substantial investment of 25 million Euros.

 

The primary objective behind this acquisition is to position Eczacibaşı Consumer Products as the leading force in Morocco's tissue paper market. By finalizing negotiations to acquire Jeesr Industries SARL, Eczacibaşı aims to fortify the logistical and industrial infrastructure of its Moroccan subsidiary, "ECP Maroc," solidifying its stance within the disposable hygiene market.

 

Pending approval from the "Moroccan Competition Council," this acquisition could potentially grant ECP Maroc the major portion of the market share in Morocco's rapidly expanding hygiene sector. Such a dominant market position would strategically position ECP Maroc ahead of its competitors, including Brior Industries and Dislog Group.

 

Eczacibaşı Consumer Products, with its recognized tissue paper brands such as Selpak, Solo, Silen, and Servis, has a turnover of 1.9 billion euros and a presence in over twenty countries. 

 

Jeesr Industries SARL, currently operates a tissue mill with a capacity of 30,000 tons/year, along with converting facilities consolidated under "Riaya Industries" (was known as Novatis). The company produces tissue paper brands Dalaa Cotonia, Sany, and Pandoo, in addition to diaper brands Dalaa and Calin.